The second edition of the ‘Presentation’ art box has now been released. The stamping foil manufacturer Kurz first presented the new collector’s item at Luxepack 2012. Like the previous edition, the latest presentation box showcases examples of high-quality packaging design as well as the work of a contemporary artist.
An individual box within the presentation box uniting Art Nouveau and the information age
This year’s box is centred on the theme of ‘Era’ and contains six individual boxes representing various epochs, for example the Art Nouveau and Flower Power periods. The aim of the team of designers at Kurz who created the boxes was not to directly copy the earlier styles, but rather to transpose them into the present time. The packaging boxes serve as a source of inspiration for how to reinterpret design elements from earlier epochs and combine them with current trends, and how innov- ative finishing techniques and new materials can be employed to do so.
Five sides from each of the individual boxes have been styled on a particular era, while the sixth side is a puzzle piece for a work of art. When these individual boxes are arranged correctly within the presentation box, a picture from the Nuremberg painter and object artist Birgit Nadrau is formed. Nadraus’s picture deals with an essential aspect of all eras: their transient nature. At the same time, it also expresses the idea of change and new beginnings, because the end of an era always represents the start of a new period.
The hot stamping and cold foil transfer finishing processes used to produce the boxes were also employed in a forward looking manner. The boxes demonstrate a range of elaborate and stunning finishings that can be used to turn product packaging into a real eye-catcher and enable it to succeed in the increasingly competitive Point of Sale arena. The artistic structured and relief embossing effects have been achieved using the state-of-the-art die technologies from Hinderer and Muehlich. The sophisticated stampings were created using the latest generation of easy-to-process hot stamping foils, cold foils and seamless holographic designs. The packaging designs illustrate the large spectrum of finishing effects that can be achieved using current stamping foil technology: playful and technical elements, dazzling or pastel colours, subtle accents as well as dominant, large-area patterns.
Visitors to the Kurz stand at Luxepack, held from 24 – 26 October in Monaco, could already secure their very own copy of the new presentation box. The No. 2 art (pictured above centred and bottom) box can also currently be obtained free of charge via mail by sending an e-mail to: PMgraphics@kurz.de. This offer is only available while stocks last.
About KURZ: The KURZ Group is a global leader in hot stamping and coating technology. KURZ develops and manufactures decorative and functional layers applied to carrier foils for a large variety of applications. The range includes metallised, pigmented and holographic stamping foils for packaging or print products, surface finishes for electronic devices or automotive parts, protective and decorative lacquers for furniture or household appliances, authenticity features for brand name items, metallic applications for textiles, and different types of coatings for many other applications.
With 3,800 employees in nine production plants in Europe, Asia and the USA, as well as 22 subsidiaries and 70 agencies around the globe, the KURZ Group manufactures and sells a comprehensive range of products for surface finishing, decoration, marking and counterfeit protection, rounded off by an extensive range of stamping machines and stamping tools. KURZ also continuously invests in new technologies, and is developing innovative solutions for printed electronics and related applications, e.g. RFID, organic photovoltaics and touch screens.
To find out more, visit: www.kurz.de
© Graphic Repro On-line, 13 – 14 November 2012.