FULL STORY
UPM has positioned itself as the frontrunner in the sustainable transformation of the paper industry by obtaining the first EU Ecolabel for newsprint. UPM News and UPM EcoBasic have obtained the EU Ecolabel after fulfilling strict criteria that include requirements related to energy and chemical use, forest sustainability (origin of wood), and production-related emissions to water and air.
UPM News and UPM EcoBasic are the first newsprints in Europe to receive the EU Ecolabel since the criteria were approved in July 2012. They are produced with at least 70 per cent recovered fibres with the balance of fibres from PEFC or FSC certified sources. The EU Ecolabel for newsprint further certifies that the energy use, chemicals used as well as emissions and waste management comply with strict benchmark standards.
‘UPM aspires to deliver products that have minimal environmental impact. The EU Ecolabel helps our customers to choose the most environmentally responsible products available on the market. The label also shows that UPM is committed to its European customers,’ stated Wolfgang Bucher, vice-president of Newspaper Publishers, UPM Paper.
UPM’s EU ecolabelled newsprint is produced in seven different paper mills; Kaipola (Finland), Ettringen, Schongau, Schwedt (Germany), Steyrermühl (Austria), Shotton (UK), and Chapelle (France).
To receive the EU Ecolabel for newsprint paper is a significant achievement underlining UPM’s environmental performance. To achieve this level of environmental performance the company has made significant investments such as new waste water treatment facilities and state-of-the-art biomass based renewable energy plants. All this means more efficient paper production, with less energy, less water, less waste, and with less carbon.
© Graphic Repro On-line, 27 – 28 September 2012.
|
