FULL STORY
During IfraExpo, Amsterdam, 27 – 30 October, Digital Technology International will be demonstrating its latest interactive publishing platform. With its browser-based tools for unifying digital and print publishing – both news and advertising – DTI will demonstrate how it can help publishers build a greater audience, though technology.
Said Don Oldham, CEO of DTI, ‘In order to remain relevant, we believe that media organisations have to transform themselves, quickly, from process-oriented ‘manufacturers’ of newspapers and Websites, to become true audience-centric multi-media businesses.
‘To do this they need intimate knowledge about each of their audiences, and the ability to precisely target content to each of them,’ he continued, ‘They will have to implement transforming technologies that break-down the barriers between the old processes. During IfraExpo, we will be demonstrating how our unique technologies enable them to do this.’
Today, a DTI publishing solution enables the creation of all forms of content – and manages its distribution, based on audience interests and demographic profile - to multiple delivery platforms. Put simply, it allows content - both and advertising editorial - to be accurately targeted, anywhere.
This reduces waste and cost; and through targeted advertising increases revenue. On its stand, DTI will be demonstrating how its solutions deliver content when, where, and how it’s wanted.
Through DTI Liquid Media technology the sharing of information and digital assets throughout the enterprise becomes seamless - from and to any system regardless of platform - eliminating newsroom walls, extending functionality, improving efficiency. All are essential ingredients in today’s media economic world.
DTI Circulation
Also on show will be DTI Circulation, a strategic solution that helps unify and improve all parts of a media business. For example, apart from managing distribution, it will enable media organisations to use lifestyle demographics to build a direct mail business, create targeted marketing campaigns that attract new customers, and completely manage all customer relationships. It is a part of DTI’s focus on helping its customers build greater audiences through technology.
SaaS
The company will also be discussing its latest managed services offering, enabling media businesses to use the latest DTI software solutions, without capital expenditure, through SaaS (software as a service) in a secure hosted environment. SaaS reduces the need for in-house IT skills, and ensures that publishers enjoy the benefit of the latest software, at lower cost, all the time.
During IfraExpo DTI will demonstrate how it helps hundreds of publishers around the globe reduce costs, improve quality, make money from the Web, and deliver higher profits.
DTI is headquartered near Salt Lake City, USA, with offices in Australia, Brazil, Canada, Finland, Germany, Norway, Panama, UK and USA, and may be found at: www.dtint.com
© Graphic Repro On-line, 17 October 2008.
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